The Art of First Impressions (BusinessWeek) People form opinions in

The Art of First Impressions (BusinessWeek)
People form opinions in a flash. So the trick is to create ads that ingratiate without coming on too strong

Enron: Something a Jury Can See (BusinessWeek)
The Global Galactic agreement could be a smoking gun for the government's case. Now it may depend on whose version of the pact the panel accepts