The Buying Power of the 80 Percent Minority (NPR)
The Buying Power of the 80 Percent Minority (NPR)
Women make the household purchases in 80 percent of homes. Now, more and more businesses realize that what women want are power tools, dishwashers, digital cameras, automobiles and houses. Guests discuss how retailers are catering to the way women shop, and changing marketing strategies to appeal to the major purchasing power of women.










